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Physical Posters with High-Quality Hahnemühle 308gsm acid-free cotton paper and archival inks. Contact us if you need a customised frame.
The "996 series" passionately criticizes the culture of overtime work. "996" refers to a work schedule of 9 a.m. to 9 p.m., six days a week. In this situation, individuals have little time to prioritize their own needs.
This project, themed around “Act,” promotes the idea of Anti-efficiency. It creates a thought-provoking visual language that encourages audiences to reflect on the need to slow down in our fast-paced, tech-driven era. The illustrations specifically target individuals working in highly efficient environments, satirizing the distorted, high-pressure work culture prevalent in many Asian countries. It aims to critique a society that promotes overtime work in the pursuit of efficiency and speed.
